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In the lore, a fire has burned the whole world, and from its ashes the Phoenix bird was reborn. I relate to this story because it resonates with a personal experience of mine.
I turned this story into my own originally designed T-shirt
As part of my effort to market the shirt and drive maximum sales, I created a social campaign featuring several key assets - the main one being a promotional video with an urban, grungy style 🎥
I then broke it down into social assets with strong hooks incorporating popular trends, sounds, and effects ✨
It was a great experience translating the vibe of this project into
a fitting style that captures the emotion and drives sales 🔥
Credits
Directed and Edited By
Shachar Levi
Cinematography and Color
Raz Hemed
Production
Ben Breiman
Assistant Production
Batya Katan & Omer Satvi
Models
Gal Shir, Guy Raznik, Noam Levi
Stills
Hodaya Gordon
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