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UGC ads

As a Motion Designer & Creative in Lightricks marketing team, I developed creative content for verses applications in UGC style.

In today’s digital environment, it is necessary to create User-Generated Content to produce successful ads.

From concept and story to design sometimes even filming and animation 🎥
I crafted these ads with a focus on refining the messaging, the hook, and the call to action, aiming to maximize sales potential 💥​

In some cases, it was necessary to direct actors during the shoot, as seen here:

This approach delivered cohesive, impactful campaigns 💥

A big thank you to the amazing team at
Lightricks I worked with in this project! ❤️

Credits

Team Manager
Ifat Roseman

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